What is Amundson Outdoor Products?
Amundson is a Canadian manufacturer of sports fishing, hunting and outdoor products based on Delta, BC where I worked as a Creative Marketing Manager from 2013 to 2015.
March 2013 to May 2015 – 2 years and 2 months
What I did:
- Packaging Design
- Web Design
- Product & Lifestyle Photography
My first task in this area was to evaluate the state of the company’s branding in general and make the necessary arrangements to set a standard usage by the several third party factories in Canada and China. A proper style guide was created for the company’s five brands and an entire corporate stationary was printed.
Another important initiative was to develop a relationship between the company and lifestyle photographers that could produce high quality assets to be use on the website, advertising materials and trade shows. This partnership was necessary to create a library of photography assets showcasing our products in real Canadian outdoors from different provinces and therefore going 100% without using stock photos.